In 2015, the company was growing steadily but was still under 1,000 agents nationwide. In addition to eXp Realty revenue share, Glenn took eXp Realty public in 2013 and created the agent-equity program where agents could earn publicly traded stock in the company for their sales production and attraction efforts. Glenn created eXp Realty “Revenue sharing.” There are some significant differences here that we will get into later on in the article.
Taking a page from Keller Williams, Glenn realized how important profit-sharing was to Keller Williams’ massive growth. Instead, it would support agents nationwide via a cloud office. This brokerage was eXp Realty the office would become eXp World. Rather than give up, Glenn decided to create a new real estate brokerage. This real estate brokerage would not depend on brick and mortar offices. It nearly caused him to go out of business. eXp RealtyĮXp Realty, on the other hand, was founded in 2009 by a former KW team leader, Glenn Sanford. Glenn was a high-producing team leader, doing over $80 million in volume through multiple expansion teams across the country. However, when the market turned in the housing collapse of 2008, Glenn was stuck with a ton of overhead.
Today Keller Williams has just over 160,000 agents and accounts for around 10% of all homes sold in North America. That same year it opened offices in Germany, Austria, and the United Kingdom. In the early 90’s Keller Williams began offering franchise opportunities and opened their first location in Oklahoma. Continuing its growth across the country throughout the ’90s and into the 2000s, in 2004 Keller Williams had over 30,000 agents nationwide. In 2007 Keller Williams opened their luxury division and in 2008 their commercial division.īy 2010 Keller Williams had over 77,000 agents and became the 2nd largest brokerage. And in 2012 Keller Williams went international, launching in Vietnam. It was at this time Keller Williams began offering “Profit Sharing” to retain agents and get through the recession.
It quickly grew to become the largest real estate firm in the Austin area with 72 licensed agents. Around 1985, the housing market experienced a nationwide housing bubble. Let’s start by comparing the two brokerages’ history. Keller Williams was founded in 1983 by Gary Keller and Joe Williams. The company started as an individual office located in Austin, Texas.